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In the age of digital transformation and accelerating competitive intensity, innovation and transformation leaders are being tasked with setting forth new routes to revenue to achieve consistent and substantial growth. Increasing pressure for growth means business leaders across all lines of business are being tasked with identifying strategies that will achieve increased customer value, scale global operations and improve product success.

Yet while growth is a key imperative across organizations, there are still looming questions around where to find it, how to inspire it, where to invest and who should own it.

This strategic brief articulates how to establish a growth-driving strategy that is understood and embraced by all functional areas within your organization. It highlights perspectives from growth leaders at global organizations and sets a roadmap for delivering on the promise of growth.